“Prepare for the unexpected”. It’s a mantra that looms heavily over business owners. They know things will go wrong. It’s a matter of when, not if. But is there a way to prepare for the worst? After all, the saying itself is almost a paradox: How do you prepare for what you can’t expect?  The […] Continue reading at the publisher's website.

Somewhere this month, a business owner typed their domain into a browser and got the site, as usual. Then they saw a headline saying their registrar has lost its accreditation. Both things are true. The company that sold you the domain can lose its accreditation, and the domain is not supposed to go with it. […] Continue reading at the publisher's website.

The extension in your toolbar looks the way it did the day you installed it. Same name, same icon, same spot. That’s the problem. I’ve written before about extensions that steal your logins by disguising what they are. This is the quieter version: an extension that was exactly what it claimed to be, until the […] Continue reading at the publisher's website.

The holiday season is typically the most lucrative period for e-commerce businesses. With consumers eagerly awaiting great gift deals (and maybe a little something for themselves), Black Friday offers a golden opportunity to acquire new online customers. In this quick guide, we’ll unveil valuable strategies to help you prepare your WordPress e-commerce site for a […] Continue reading at the publisher's website.

The traffic chart drops off a cliff in the third week of August. Somebody in the business says the word “penalty.” It’s usually the wrong word. A manual action, a security issue, and an algorithmic drop can all produce that chart, but they call for different responses. The first two have review processes. An algorithmic […] Continue reading at the publisher's website.

On September 14, a few hundred WordPress site owners did the responsible thing. A plugin they’d paid for showed an update, and they installed it. That update put a web shell on their sites. The plugin was Admin Menu Editor Pro. The developer’s running account of what happened is unusually candid: someone got into adminmenueditor.com, […] Continue reading at the publisher's website.

Will a .ai domain hurt your Google rankings? Short answer: no. Google treats .ai as a generic top-level domain, identical to .com for SEO purposes. But that doesn’t mean .ai is right for every business. Here’s what you actually need to know about .ai domains, search visibility, and brand perception. Thinking about buying a .ai […] Continue reading at the publisher's website.

A researcher emails your small plugin company with evidence that attackers are exploiting a flaw in your code on customer websites. Your developers start investigating. But fixing the problem may not be your only immediate responsibility: under the EU’s Cyber Resilience Act, manufacturers of covered software products have just 24 hours to submit an early […] Continue reading at the publisher's website.

Most successful WordPress attacks aren’t clever. They target outdated plugins, themes, and core files that site owners meant to update, then forgot about. A huge share of the sites you visit every day run on WordPress, and that popularity is exactly why attackers keep coming back to look for the same weak spots. EasyWP Automatic […] Continue reading at the publisher's website.

Every so often, a country’s domain extension ends up standing for something much bigger than the country. Anguilla’s .ai is the famous example. This year, it’s Slovenia’s turn. On September 22, President Trump told the UN General Assembly that the US government would start calling artificial intelligence Super Intelligence instead. Shorten that, and you get […] Continue reading at the publisher's website.

Every registrar has to deal with DNS abuse. Phishing, malware, botnets, pharming, and harmful spam: these are ICANN-defined categories, and acting on them isn’t optional. It’s the minimum. But the Internet doesn’t stop at the minimum, and Namecheap doesn’t either. The harms that cause the most damage to real people (child sexual abuse material, non-consensual […] Continue reading at the publisher's website.

Somewhere on your site, there is a button that says “Download our guide.” The surrounding page is in good shape. You ran the contrast checks, fixed the heading order, labeled the forms, and can honestly say the site works with a screen reader. Then a visitor clicks the button, and all of that care hands […] Continue reading at the publisher's website.

Malware never announces itself. But it can slow your site down, inject spam links, redirect visitors, and put your reputation at risk before you even realize something is wrong. When you run a small business website on WordPress, you already have enough to think about without wondering whether a hidden infection is silently damaging your […] Continue reading at the publisher's website.

On October 11, the DNS root will switch to a new cryptographic key. It sounds like the kind of event that should come with a countdown clock: years of planning, a globally coordinated key ceremony, and, if everything goes well, a reward of absolutely nothing happening. No banner, no outage, and no one noticing. That […] Continue reading at the publisher's website.

Naming your AI startup is hard. It’s a challenge to name it well, so it still makes sense after your Series A, still looks good on a billboard, and doesn’t need explaining every time you introduce yourself.  Let’s rise to it.  What makes a good .ai domain name The best .ai names are short, easy […] Continue reading at the publisher's website.

An entirely digital business means you can measure and record everything. Gone are the analog days of struggling to understand exactly how many people came in, what they bought, how they paid, and what discount codes they used. Today, businesses can automatically record almost everything that occurs, and see that data presented in all manner […] Continue reading at the publisher's website.

You’ve built a website, opened social media accounts, and told people about your business. You’re doing the work. So why aren’t new customers coming in as quickly as you hoped? Start by asking what happens when someone needs what you sell. Can they find you? If they do, are they the kind of person who […] Continue reading at the publisher's website.

When you’re figuring out how to run a small business, it’s impossible to get everything right. But some foundations get harder to fix if you leave them too long. Whether you run a startup, side hustle, or local business that’s outgrown an informal setup, putting these basics in place early will make your business easier […] Continue reading at the publisher's website.

Most partnerships start with a flurry of careful paperwork. Equity gets split, the bank account gets dual signatures, someone drafts an operating agreement that both founders skim and sign. The domain got bought at 1 a.m. three years earlier by whichever founder had a card handy, and it has been quietly renewing on that card […] Continue reading at the publisher's website.